{"product_id":"fujifilm-gfx-eterna-55","title":"FUJIFILM GFX ETERNA 55","description":"\u003cp\u003eETERNA — a name that means ‘eternal’. What once lived on celluloid now returns in the digital age. GFX ETERNA 55 is a new kind of filmmaking camera, crafted to reflect the creator’s eye and heart and infused with the depth of Fujifilm’s enduring wisdom.\u003c\/p\u003e\u003cp\u003eAt its heart lies a powerful large format sensor: 44×33mm (55mm diagonal), far exceeding traditional 35mm full-frame. Its expansive surface records light in stunning detail, delivering a cinematic aesthetic with depth-of-field characteristics standard formats simply can’t replicate.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":47839924453527,"sku":null,"price":0.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/6963\/3431\/files\/gfx-eterna-55-front-cmos.jpg?v=1787114705","url":"https:\/\/fujifilm-x.co.za\/products\/fujifilm-gfx-eterna-55","provider":"X-Series SA","version":"1.0","type":"link"}