We were fortunate to have the chance to test the latest from FujiFilm: the GFX100, a 100mp beast of a camera that takes shooting to a new level.
Having this camera to play with, Malcolm decided not to just do the normal technical test but to put it through its paces on 2 shoots that resemble actual working conditions.
We put an amazing team together for a beautiful lifestyle food shoot. Our day in the studio with food stylist Callie Maritz, model Bianca and Jonathan Basckin (who kept us entertained with his wit and commentary) was one of creativity, inspiration and lots of laughter.
Using a combination of natural light and flash, Malcolm used all the tricks to create amazing results.
We hope that you enjoy these pictures as much as we enjoyed creating them, and be on the lookout for our next mail, where we will show you the pictures of our second shoot with the GFX100 camera.