GFX Medium Format Systems


Photography is a practice of pursuing perfection, a continual balance between searching for quality and having total control that allows for the perfect image to exist between the moments that are seen and unseen. Medium format cameras are known for producing extremely high-quality images and delivering near-perfect accuracy when it comes to colour reproduction.

GFX Cameras

GFX Cameras (Discontinued)

GFX Prime Lenses

GFX Zoom Lenses

GFX Teleconverter

GFX Accessories

GFX News

TAKE TEN: Buan Stanley

Hailing from Durban, Buan Stanley takes us through his photography journey. We asked him about the one thing that improved his photography the most, also talking about the importance of good glass and one day, perhaps, shooting Cara Delevingne. Buan Stanley When and how did you get into portraiture? About two years ago, I just [...]

Interview: Paul Guyeu – using Fujifilm to shoot a Netflix series

Cinematographer Paul Guyeu hails from France but calls South Africa home. After getting wind that the Netflix series, The Kingdom, has been shot with Fujifilm, we decided to track him down for an important Q+A session. Paul Guyeu Hi Paul! How are you doing? Give us a quick rundown of who you are and what [...]

Jodi Windvogel announced as Fujifilm GFX Challenge Grant Programme 2023 recipient

Cape Town-based Jodi Windvogel has been announced as a Fujifilm GFX Challenge Grant Programme 2023 recipient. Being the first time South Africans were able to enter, Jodi’s project "The Body at Risk" was selected as one of only five global grant recipients. This enables her work through a $10 000 grant as well as the [...]

Andile Bhala: Shooting the GFX100S in Lesotho

Fujifilm X-Photographer, Andile Bhala recently took the GFX100S with him on a cycling trip to Lesotho. He tells us his story of overcoming his fear of shooting black and white, and finally shooting on the GFX. Through my photography I like to preserve as much as I can through respect of unity, space, people and [...]

REVIEW: Fujifilm GFX 100S By Jörg Kemminer

Originally published here. It was in 2017 when I held a Fujifilm GFX for the first time. Fujifilm had just released the GFX 50S and it was at a workshop with the opportunity to test it with different lenses and under different conditions. At the time I published a blog entry on my homepage ( [...]

The Rum Diary: Testing the GF 80mm f/1.7 R WR on set with Grant Payne

How does the Fujifilm GF 80mm 1.7 R WR perform during an important shoot? Cape Town-based Grant Payne gives us the lowdown. I got my first Fujifilm camera in 2010, the much-anticipated X100. I had mine booked and paid for months in advance - a beautiful limited edition (only 10 000 produced) all black edition [...]

My time with the Fujifilm GFX100S By Anton Bosman, Fujifilm X-Photographer

Where do we even begin? To understand this piece of marvel called the GFX100S, we need to take a few steps back to 2011, and the launch of the now iconic Fujifilm X100. We were presented with a camera so raw and simplistic in its design, a body so very reminiscent of the days of [...]

Q & A With Landscape Photographer Hougaard Malan

Professional landscape photographer Hougaard Malan made the switch after he found the image quality of the Fujifilm GFX100 irresistible. We chatted to him about his journey to becoming a pro, the benefits of 100MP, and the unfortunate event of losing cameras to the Cape waves.

Malcolm Dare: Medium Format why?

I actually started life as a film photographer with nothing else but a preference for the 8×10” format. A little extreme some might say, but that is the reality of it – if you are a professional commercial photographer you just have to be ready for whatever is thrown at you. And what better safeguard than a whole lot of resolution?

FUJIFILM launches GFX100 large format camera with massive 102 million resolution sensor

FUJIFILM launches GFX100 large format camera with massive 102 million resolution sensor

The GFX100 comes equipped with the world’s highest 102 million pixels resolution, major improvements in autofocus and in-body image stabilization.

Wonder Woman Concept Shoot – Steve Castings Academy

I have always wanted to do a Cosplay Concept Shoot in Studio that was going to involve an exciting storyboard. The biggest challenge was which Super Hero Character would suit and from there, who would I select to cast for this production? Having said this, it actually was a “No Brainer“ because at the time the Wonder Woman Movie had just launched and I had the perfect Model, Candice Sills….