The central themes of the X Series are simplicity and elegance; the camera is a precision instrument, but one that’s combined with a functional beauty.

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X-Series News

A few of my favourite lenses: Coco Van Oppens

Fujifilm ambassador Coco Van Oppens takes us through the list of lenses that makes her life on set as a unit-stills photographer a lot easier. Let's start with your favourite prime - the Fujinon XF35mmF2. Why does this lens make your list? The Fujifilm XF35mmF2 is a popular prime lens known for its compact size, [...]

My favourite lens: Nathalie Boucry on the Fujinon XF23mmF2

Throughout the years, Fujifilm ambassador Nathalie Boucry has managed to sustain a love affair with the Fujinon XF23mmF2. What makes this lens such an important piece of gear in her camera bag?  You shoot a lot with the Fujinon XF23mmF2, why is this your favourite lens? Here are a few of my reasons: It’s my [...]

Who is scared of High ISO?

By Fujifilm Ambassador, Nathalie Boucry What you are about to read is not intended to be a technically exhaustive explanation about how images are created in low light and why noise and grain occur in photographs. The following is merely a brief and simplified explanation of why you should not be afraid to shoot in [...]


Donovan Matthews has been a Fujifilm shooter since day one. For our Take Ten feature, he takes us through his videography setup, tells us more about why video is his thing and shares what’s on his bucket list. Why do you love videography? To put it quite simply, an image speaks a thousand words so [...]

TAKE TEN: Tebogo Mametja

Hailing from Limpopo, Tebogo Mametja is a photographer aiming high. In his Take Ten feature, he shares his ten top Fujifilm images with us while chatting about the impact of photography, his favourite gear and the road ahead. Why do you love photography? I absolutely love photography because it's been a part of my life [...]

TAKE TEN: Ilse Greyvenstein

We’ve already featured the photography side of The Garden Route Creative, now it’s time to delve into the videographer. It’s clear Ilse Greyvenstein loves videography, putting a lot of passion into especially weddings. We chatted to her about what drives her videography, her video setup and those (hopefully) just-around-the-corner bucket list shoots. Why do you [...]

TAKE TEN: Nicky Evans

As the photography part of The Garden Route Creative, Nicky Evans is a Fujifilm native, having started her career on the X-T1. For our Take Ten feature she shares her top 10 Fujifilm images, while we chatted all things photography. Tell us more about your photography and what you would like to achieve through it? [...]

User Experience: Alex Shapiro on the Fujifilm X-S20

The Fujifilm X-S20 brings a host of strong videography features to a decently priced device. We sent it to videographer Alex Shapiro (featured on Take Ten) for a test drive. Here are his thoughts. What were your first thoughts when unboxing the Fujifilm X-S20? My first thought was, now don't laugh, this thing is heavy for its [...]

TAKE TEN: Georgia East

Not only is Georgia East an amazing photographer but also a cook, food stylist and author. She shared her ten favourite Fujifilm images with us. PS - try not to view these while hungry. (Photo credit: Dawid Botha - @lekkerweskus) Why do you love photography? I studied Journalism and English Literature and began my career [...]

User Experience: Andile Bhala on the Fujifilm X-S20

Andile Bhala recently took the Fujifilm X-S20 to the National Arts Festival in Makhanda (formerly known as Grahamstown) to work on his "A meeting of an ear" project. What are your standout upgrades on the X-S20? I have shot with an X-S10 a few times and I have enjoyed walking around and photographing with it. The layout of all [...]

TAKE TEN: Richard Harper

With a love of photography and bikes, why not combine the two? JHB-based photographer, Richard Harper shares his ten favourite shots with us. (Photo by @sotallrightnow). Why do you love photography? Basically, it’s preserving a moment in time - if I don’t have my camera at that moment then that image is gone forever. It’s [...]

TAKE TEN: Heinrich Hattingh

Heinrich Hattingh’s passion for photography was reignited after his 40th birthday, picking up the Fujifilm X-Pro3 afterwards to set the fire ablaze. We chat to him about his emotional connection to this camera, slowing down for the little details and (hopefully) setting down a path towards conservation photography. (Photo credit: Dané Turvey) Why do you [...]