The central themes of the X Series are simplicity and elegance; the camera is a precision instrument, but one that’s combined with a functional beauty.

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X-Series News

TAKE TEN: Tshepo Leballo

We love featuring photographers who think deeply about their art. Joburg-based Tshepo Leballo is one such creator.  We talk with him about the stories of his work, what inspires it and the social experience of photography. Tshepo Leballo Why photography? I don’t know, I believe that some things in life call out to you. I [...]

TAKE TEN: Nadia Ettwein

Artist Nadia Ettwein is one of the five winners of the CAP Prize for Contemporary African Photography 2023. She chats to use about photography as art, the importance of a mentor and her X-T3 called “Bittereinder”.  Nadia Ettwein Why did you choose photography for your art? Primarily because I believe I am bad in other art [...]

TAKE TEN: Devon Williams

In his photography career, Devon Williams started small (an old cellphone camera), slowly but surely working his way up to where he is now. We chatted to him about where his passion lies, his favourite camera and the four things on his photography bucket list. Devon Williams (Image credit - Mont Fur Fine Photography) Why do [...]

Interview: Paul Guyeu – using Fujifilm to shoot a Netflix series

Cinematographer Paul Guyeu hails from France but calls South Africa home. After getting wind that the Netflix series, The Kingdom, has been shot with Fujifilm, we decided to track him down for an important Q+A session. Paul Guyeu Hi Paul! How are you doing? Give us a quick rundown of who you are and what [...]

Jodi Windvogel announced as Fujifilm GFX Challenge Grant Programme 2023 recipient

Cape Town-based Jodi Windvogel has been announced as a Fujifilm GFX Challenge Grant Programme 2023 recipient. Being the first time South Africans were able to enter, Jodi’s project "The Body at Risk" was selected as one of only five global grant recipients. This enables her work through a $10 000 grant as well as the [...]

My favourite lens: Jon Kerrin on the Fujinon XF16mmF1.4 R WR

As a landscape and astrophotographer, Fujifilm ambassador Jon Kerrin has used a number of lenses. But ask him about his favourite and you get a quick reply - the XF16mmF1.4. We chatted with him around all things lens related. The XF16mmF1.4 R WR has a strong following among Fujifilm shooters. As a landscape photographer, why [...]

A few of my favourite lenses: Coco Van Oppens

Fujifilm ambassador Coco Van Oppens takes us through the list of lenses that makes her life on set as a unit-stills photographer a lot easier. Let's start with your favourite prime - the Fujinon XF35mmF2. Why does this lens make your list? The Fujifilm XF35mmF2 is a popular prime lens known for its compact size, [...]

My favourite lens: Nathalie Boucry on the Fujinon XF23mmF2

Throughout the years, Fujifilm ambassador Nathalie Boucry has managed to sustain a love affair with the Fujinon XF23mmF2. What makes this lens such an important piece of gear in her camera bag?  You shoot a lot with the Fujinon XF23mmF2, why is this your favourite lens? Here are a few of my reasons: It’s my [...]

Who is scared of High ISO?

By Fujifilm Ambassador, Nathalie Boucry What you are about to read is not intended to be a technically exhaustive explanation about how images are created in low light and why noise and grain occur in photographs. The following is merely a brief and simplified explanation of why you should not be afraid to shoot in [...]


Donovan Matthews has been a Fujifilm shooter since day one. For our Take Ten feature, he takes us through his videography setup, tells us more about why video is his thing and shares what’s on his bucket list. Why do you love videography? To put it quite simply, an image speaks a thousand words so [...]

TAKE TEN: Tebogo Mametja

Hailing from Limpopo, Tebogo Mametja is a photographer aiming high. In his Take Ten feature, he shares his ten top Fujifilm images with us while chatting about the impact of photography, his favourite gear and the road ahead. Why do you love photography? I absolutely love photography because it's been a part of my life [...]

TAKE TEN: Ilse Greyvenstein

We’ve already featured the photography side of The Garden Route Creative, now it’s time to delve into the videographer. It’s clear Ilse Greyvenstein loves videography, putting a lot of passion into especially weddings. We chatted to her about what drives her videography, her video setup and those (hopefully) just-around-the-corner bucket list shoots. Why do you [...]