X-Series

The central themes of the X Series are simplicity and elegance; the camera is a precision instrument, but one that’s combined with a functional beauty.

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X-Series News

TAKE TEN: PICTURE ME&U

Werner and Mariaan are a husband-and-wife team, running PICTURE ME&U, a company specialising in couple, elopement and wedding photography and films. As part of the ten-year anniversary of the Fujifilm X Mount, we’re featuring local Fujifilm shooters such as them, asking for their ten favourite shots. Why do you love photography/videography? We want our professional [...]

TAKE TEN: Kirsten Roxanne

The tenth anniversary of the X Mount system means we get to celebrate with our community. In this Take Ten, Joburg-based conceptual portrait photographer Kirsten Roxanne tells us more about her love of portraits and shares her ten favourite shots. (Photo by Andre Badenhorst) Why do you love photography? I love photography because it reminds [...]

Introducing the FUJINON Lens XF150-600mmF5.6-8 R LM OIS

Bringing super-telephoto capability to the X Mount Introducing the FUJINON Lens XF150-600mmF5.6-8 R LM OIS WR Super-telephoto zoom that offers premium image quality, lightweight design and outstanding speed FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON Lens XF150-600mmF5.6-8 R LM OIS WR (XF150-600mmF5.6-8 R LM [...]

Mirrorless digital camera “FUJIFILM X-H2S”

Highest burst-mode / AF performance and video performance in the history of the X Series Mirrorless digital camera “FUJIFILM X-H2S” High-performance flagship model with highly robust body and extensive interface options to cater to diverse professional needs TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce [...]

Fujifilm unveils the latest development roadmap for interchangeable lenses for the X Series of mirrorless digital cameras

Fujifilm unveils the latest development roadmap for interchangeable lenses for the X Series of mirrorless digital cameras Adding three new lenses to create an extensive 42-lens lineup, broadening the series’ coverage of shooting situations TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) has unveiled the latest development roadmap for [...]

Introducing the FUJINON Lens XF18-120mmF4 LM PZ WR

Hybrid lens with a fully-electric drive control mechanism Introducing the FUJINON Lens XF18-120mmF4 LM PZ WR A versatile zoom lens that caters to all situations in both stills and videos FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce the launch of the “FUJINON Lens XF18-120mmF4 LM PZ WR” (XF18-120mmF4 LM [...]

TAKE TEN: Salty-C Productions

It’s a privilege for us to be able to share the work of the local Fujifilm community in celebration of the ten-year anniversary of the X Mount system. This week we hop onboard Yeti the Van to join Michael Monk and Acacia Denison, the team behind Salty-C Productions. We chat about their photographic journey on [...]

TAKE TEN: Dino Lloyd

It’s been an amazing ten years since the first Fujifilm X-Mount camera appeared. To celebrate, Fujifilm South Africa is featuring the top ten favourite images from local users. Today it’s freelance photographer and content specialist, Dino Lloyd’s turn. Working mostly in news and combining his passion for cycling and the outdoors, it enables him to document [...]

TAKE TEN: Jeff Siepman

We’ve been having an excellent time celebrating ten years of X Mount by featuring the top ten photos of Fujifilm users across the country. Joburg-based Jeff Siepman combines his love of photography with a love of cars to come up with some amazing imagery. Why do you love photography? I love photography because it allows [...]

TAKE TEN: Jason Wayne Knell

The first X Mount camera (the X-Pro1) launched a decade back in 2012, and to celebrate we’re featuring Fujifilm photographers from across South Africa. Jason Wayne Knell has been using Fujifilm since his student days to create amazing images. We check out his top ten shots. (Image below taken by Jonathan Ireland.) Why do you love [...]

TAKE TEN: Alex Shapiro

Fujifilm is celebrating ten years of the X Mount system by featuring the work of local Fujifilm enthusiasts. Alex Shapiro operates out of Hoedspruit in Limpopo as a filmmaker, photographer and adventure enthusiast. He tells us more about his passion for telling stories. (Image by Kirsten Shapiro) Why do you love photography/videography? Over time my [...]

TAKE TEN: Nicky Newman

2022 marks a decade since the Fujifilm X Mount system first appeared on the X-Pro1. To mark the occasion, we’re featuring the work of local Fujifilm photographers. Nicky Newman is leaving a distinct mark on the photography scene, not just locally but also internationally. (Image by Oliver Barnett) Why do you love photography? I love [...]