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Rediscovering the soul of street photography: My journey with the Fujifilm X100S

Quaniet Richards spends a lot of time on the streets of Cape Town, being one of the founding members of the #shoot4purpose initiative. Despite the newer models, it’s the Fujifilm’s X100S’ classic aesthetics Richards has embraced. He tells us more why this camera is so important. As a street photographer in the vibrant city of Cape [...]

A few of my favourite lenses: Coco Van Oppens

Fujifilm ambassador Coco Van Oppens takes us through the list of lenses that makes her life on set as a unit-stills photographer a lot easier. Let's start with your favourite prime - the Fujinon XF35mmF2. Why does this lens make your list? The Fujifilm XF35mmF2 is a popular prime lens known for its compact size, [...]

My favourite lens: Nathalie Boucry on the Fujinon XF23mmF2

Throughout the years, Fujifilm ambassador Nathalie Boucry has managed to sustain a love affair with the Fujinon XF23mmF2. What makes this lens such an important piece of gear in her camera bag?  You shoot a lot with the Fujinon XF23mmF2, why is this your favourite lens? Here are a few of my reasons: It’s my [...]

Andile Bhala on his (current) favourite lens: The Fujinon XF50-140mmF2.8 R LM OIS WR

In the first of a series of articles looking at the Fujifilm local ambassadors’ favourite glass, Andile Bhala chats about his current favourite - the XF50-140mmF2, plus the GF110mmF2 for the GFX. How is the Fujinon XF50-140mmF2.8 helping you to create images? I enjoy making pictures with this lens. The XF50-140mmF2 is a very flexible [...]

Who is scared of High ISO?

By Fujifilm Ambassador, Nathalie Boucry What you are about to read is not intended to be a technically exhaustive explanation about how images are created in low light and why noise and grain occur in photographs. The following is merely a brief and simplified explanation of why you should not be afraid to shoot in [...]


Donovan Matthews has been a Fujifilm shooter since day one. For our Take Ten feature, he takes us through his videography setup, tells us more about why video is his thing and shares what’s on his bucket list. Why do you love videography? To put it quite simply, an image speaks a thousand words so [...]

TAKE TEN: Tebogo Mametja

Hailing from Limpopo, Tebogo Mametja is a photographer aiming high. In his Take Ten feature, he shares his ten top Fujifilm images with us while chatting about the impact of photography, his favourite gear and the road ahead. Why do you love photography? I absolutely love photography because it's been a part of my life [...]

TAKE TEN: Ilse Greyvenstein

We’ve already featured the photography side of The Garden Route Creative, now it’s time to delve into the videographer. It’s clear Ilse Greyvenstein loves videography, putting a lot of passion into especially weddings. We chatted to her about what drives her videography, her video setup and those (hopefully) just-around-the-corner bucket list shoots. Why do you [...]

TAKE TEN: Nicky Evans

As the photography part of The Garden Route Creative, Nicky Evans is a Fujifilm native, having started her career on the X-T1. For our Take Ten feature she shares her top 10 Fujifilm images, while we chatted all things photography. Tell us more about your photography and what you would like to achieve through it? [...]

User Experience: Alex Shapiro on the Fujifilm X-S20

The Fujifilm X-S20 brings a host of strong videography features to a decently priced device. We sent it to videographer Alex Shapiro (featured on Take Ten) for a test drive. Here are his thoughts. What were your first thoughts when unboxing the Fujifilm X-S20? My first thought was, now don't laugh, this thing is heavy for its [...]

TAKE TEN: Georgia East

Not only is Georgia East an amazing photographer but also a cook, food stylist and author. She shared her ten favourite Fujifilm images with us. PS - try not to view these while hungry. (Photo credit: Dawid Botha - @lekkerweskus) Why do you love photography? I studied Journalism and English Literature and began my career [...]

User Experience: Andile Bhala on the Fujifilm X-S20

Andile Bhala recently took the Fujifilm X-S20 to the National Arts Festival in Makhanda (formerly known as Grahamstown) to work on his "A meeting of an ear" project. What are your standout upgrades on the X-S20? I have shot with an X-S10 a few times and I have enjoyed walking around and photographing with it. The layout of all [...]

TAKE TEN: Richard Harper

With a love of photography and bikes, why not combine the two? JHB-based photographer, Richard Harper shares his ten favourite shots with us. (Photo by @sotallrightnow). Why do you love photography? Basically, it’s preserving a moment in time - if I don’t have my camera at that moment then that image is gone forever. It’s [...]

TAKE TEN: Heinrich Hattingh

Heinrich Hattingh’s passion for photography was reignited after his 40th birthday, picking up the Fujifilm X-Pro3 afterwards to set the fire ablaze. We chat to him about his emotional connection to this camera, slowing down for the little details and (hopefully) setting down a path towards conservation photography. (Photo credit: Dané Turvey) Why do you [...]

TAKE TEN: Warren Talmarkes

Hailing from Cape Town, Warren Talmarkes is doing incredible commercial (and personal) work on the GFX system. We chatted to him about how he got started, Film Simulations and what he likes about his cameras. Join us as he shares his top ten Fujifilm images. Why do you love photography? My love of photography started [...]

How my Destiny Magazine cover came about: Alexander Smith

Alexander Smith managed to secure the latest cover of Destiny Magazine with a gorgeous photo of Dr Bahle Zondo and Nomfundo Mcoyi at their wedding, taken on the Fujifilm X-T5. We chatted to him about the shot, the performance of the X-T5 and his dream destination. Great image for Destiny Magazine, congrats! Can you tell [...]

TAKE TEN: Joerg Kemminer

To call Joerg Kemminer a Fujifilm-enthusiast might be an understatement, with five cameras lining his camera bag. With a love of landscape photography and an appreciation of shooting street with the X100V, we chatted to him about what drives his passion for photography. Why do you love photography? I love being outdoors, I see many [...]

TAKE TEN: Pierre Rommelaere

Pierre Rommelaere is making a name for himself capturing Cape Town’s rough-and-ready live music scene. He shares ten of his favourite Fujifilm images, while we chat to him about exploring new avenues, his favourite gear, energy and emotion. Why do you love photography? For me, photography, like most art, is all about telling a story [...]

TAKE TEN: Waleed M. Al-Yamani

Videographer Waleed M. Al-Yamani's fascination with movies gets expressed through his love of guerilla filmmaking. He shares his thoughts on film, filmmaking and his new movie Verified. Why do you love videography? Filmmaking as a discipline is illusion, from the likes of George Méliès to Christopher Nolan, film is magic, misdirection and for some, deception. However, filmmaking [...]

TAKE TEN: Ralph Crow

From humble beginnings taking photos on a tablet, through to winning competitions to study photography, Ralph Crow’s tenacity is plain to see. Ralph shares his ten favourite images while chatting about his love of photography. Why do you love photography? Photography allows me to go out and explore, meet new people and create friendships. I [...]

TAKE TEN: Pakamani Ndwandwa

Pakamani Ndwandwa is a Fujifilm shooter hailing from Komani in the Eastern Cape. With an eye for portraiture and a love of stories untold, he shares his favourite ten images with us. Why do you love photography? I get to be the author of stories untold and the fact that I get to paint with [...]

The Creative Spark: My time with the Fujifilm X-T5 and X-H2

On the Fujifilm X-T5 and X-H2, X-Photographer Anton Bosman found something that renewed his creativity. He delves into what this is and how it has impacted his photography. My photography journey has taken me on a path where I have tried to exclude myself from the norm. The aim was to craft my own style [...]

Fujifilm opens new head office in South Africa

Head office, located at 18 Holt Street, Sandton, marks new chapter in Fujifilm’s presence in South Africa. It houses the Fujifilm Technology Centre Africa to showcase latest healthcare, large format printing and camera products. Fujifilm South Africa has officially opened its new local head office, located at 18 Holt Street, Sandton, Johannesburg. The grand opening [...]

USER EXPERIENCE: Landscape photographer Jon Kerrin on the Fujifilm X-T5 (and the 14mmF2.8)

With a new sensor, a number of new features and a return to a smaller body, what did landscape photographer Jon Kerrin think about the Fujifilm X-T5? We caught up with him after the holidays to chat all things X-T5. What are your thoughts on the Fujifilm X-T5's improved 40.2MP sensor, up from 26.1MP on [...]

USER EXPERIENCE: Landscapes with Jon Kerrin and the X-H2 and X-H2S

Landscape and astrophotographer, Jon Kerrin took to the field with both the X-H2 and X-H2S in hand. We chatted to him about the differences between the two, some of the new features, and which one he preferred.  You shot with the X-H2 and X-H2S alongside each other. From a landscape/ astrophotography point of view, what [...]

USER EXPERIENCE: X-Photographer Lindsey Appolis on the Fujifilm X-T5

At the end of last year, Fujifilm released the X-T5, coming with a number of new features to entice photographers. What does X-Photographer Lindsey Appolis think of this new flagship? After spending time with the camera, what are the things that you liked most about the X-T5? The return to the sexy tactile design that [...]

TAKE TEN: Brandon Powell

There are worse ways to spend your days than taking gorgeous photos of awesome cars. Joburg-based automotive photographer, Brandon Powell shares with us his ten favourite Fujifilm shots, chatting about his love of the new linear motor lenses along the way. (Image by @the_only_fee.) Tell us a bit more about your photography and what you would like [...]

USER EXPERIENCE: Toast Coetzer on the Fujifilm X-H2S in Antarctica

Travel writer Toast Coetzer is known for his amazing work in Weg/Go magazine, with his vellies well-worn from his many travels through Africa. For a recent excursion to Antarctica, he had to change into something a bit warmer, taking the Fujifilm X-H2S (and XF150-600mm) along for the trip. We caught up with him as soon [...]

USER EXPERIENCE: Alex Shapiro on the X-H2S

Videographer Alex Shapiro, who we featured on Take Ten, took the Fujifilm X-H2S on a 22-day shoot to film a mountain biking documentary. We caught up with a tired but oh-so-satisfied Alex to chat about videography with the camera. What was your most liked feature on the X-H2S? Personally, the most important feature of this [...]

USER EXPERIENCE: X-Photographer Anton Bosman on the Fujifilm X-T5

Fujifilm X-Photographer Anton Bosman took the new X-T5 to the heart of Joburg for some gorgeous cityscapes. So, what are his thoughts on Fujifilm’s flagship? Find out below. After spending time with the camera, what are the things that surprised you most about the X-T5? The first thing that caught my attention was the size and [...]