New FUJIFILM X100V offers major improvements in retro-looking body

Iconic camera receives upgrades to sensor, video capturing, lens and viewfinder

4 February 2020

FUJIFILM South Africa is pleased to announce the launch of the long-awaited FUJIFILM X100V (X100V), the latest model in a long line of iconic and highly portable X100 premium compact digital cameras. 

The X100V is the fifth iteration in FUJIFILM’s X100 Series and is a significant upgrade over previous models, including 2017’s X100F. It features a newly designed 23mmF2 fixed lens, improvements to its Advanced Hybrid Viewfinder, and a new tilting rear LCD monitor amongst a host of other updates.

Using the latest generation X-Trans CMOS 4 sensor and X-Processor 4, the X100V provides all creatives with an easy to use, sophisticated tool that offers incredible image quality when shooting both stills and video. 

The X100V is the perfect camera for street or travel photography, with a retro look reminiscent of classic rangefinder film camera. Key features and improvements of X100V include:

A design first approach for an image first mind

The X100V’s timeless body has top and bottom plates milled from single pieces of aluminium, which results in a refined and classic camera body with clean edges. Finished with a beautiful, satin coating, slight enhancements have also been made to the camera’s grip, ISO dial, and lens barrel to make it more comfortable to hold and operate. 

Additionally, a new two-way tilting LCD touchscreen sits at the back of the camera, adding another first for the series as it provides intuitive touch controls, allowing image-makers to see, frame, and capture images directly from the screen. Weather resistance appears for the first time in the X100 Series when the optional AR-X100 adapter ring and the PRF-49 protection filter are attached to the X100V’s new lens.

A new lens to make the most out of any image

X100V features a new 23mmF2.0 lens to ensure that every detail from its X-Trans CMOS 4 Sensor is resolved beautifully. Enhanced for better resolution and lower distortion, this lens is a significant step up from the ones used in past X100 Series cameras. It maintains the same overall compact size and compatibility with legacy WCL/TCL conversion lens, while retaining its internal 4-Stop ND filter.

At the heart of X100V is the state-of-the-art X-Trans CMOS 4 sensor and X-Processor 4 combination, as seen on the FUJIFILM X-T3. The exceptional 26.1MP sensor uses a back-illuminated design to maximise quality and dynamic range, while its unique colour filter array controls moiré and false colour without the need for an optical low pass filter. 

Such outstanding imaging capability is complemented by the quad-core X-Processor 4. This powerful CPU not only ensures images are quickly and smoothly processed, but thanks to a new algorithm, boosts AF performance at luminance of a low -5EV.

See the world differently

The X100V’s vastly improved hybrid viewfinder enables image-makers to quickly and easily choose between the 0.52x magnification optical viewfinder (OVF) or the 3.69M dot OLED electronic viewfinder (EVF) to make their images. Offering 95% frame coverage, the OVF provides parallax-correcting frame lines to provide an uninterrupted view of the world as it is, while the camera’s EVF delivers a real-time digital representation of the image as it is being made. The Electronic Range Finder (ERF) function can also be selected to display a small EVF at the bottom right corner of the OVF, which gives image-makers another tool as they frame and make their images.

More than just a still camera

FUJIFILM’s X100V offers the ability to record 4K video up to 30 frames per second or capture 120 frames per second at 1080p to create super slow-motion effects. Filmmakers needing extreme colour fidelity can record 10-bit, 4:2:2 colour externally via the HDMI port and leverage FUJIFILM’s advanced colour reproduction technology, to apply Film Simulations, like ETERNA, to their video footage. Additionally, image makers can also incorporate numerous shooting functions, such as “monochromatic Color” and “Color Chrome Effect” to extend their creative visions directly to the footage being recorded. 

Battery life improvements

The standard number of images that can be made per charge has significantly improved from previous generations. The battery now lasts up to approximately 350 frames per charge when using the EVF or approximately 420 frames per charge when using the OVF.

Optional accessories

By using the wide conversion lens (WCL-X100 II) or tele-conversion lens (TCL-X100 II), the X100V’s fixed 23mm focal length can be extended to a 28mm (0.8x) or 50mm (1.4x) equivalent lens on a 35mm format system.

Users can add a premium genuine-leather case (LC-X100V) to the X100V to complement its classic design, while giving complete access to the camera’s battery and memory card when it is in place.


The FUJIFILM X100V is expected to be available in South Africa at the start of March 2020, retailing in the region of R19 500. 

FUJIFILM X100V full specifications.



About FUJIFILM South Africa

Find FUJIFILM South Africa at www.fujifilm.co.za or www.myfujifilm.co.za  
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For inquiries on information in this media release, contact:


Media Contact: Mike Joubert – RAYGUN! PR               TEL:083-290-2889

nbsp;                          EMAIL: mike@raygun.co.za

Customer Contact: FUJIFILM South Africa                    TEL:011-430-5400

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