Quaniet Richards spends a lot of time on the streets of Cape Town, being one of the founding members of the #shoot4purpose initiative. Despite the newer models, it’s the Fujifilm’s X100S’ classic aesthetics Richards has embraced. He tells us more why this camera is so important. As a street photographer in...

Fujifilm ambassador Coco Van Oppens takes us through the list of lenses that makes her life on set as a unit-stills photographer a lot easier. Let's start with your favourite prime - the Fujinon XF35mmF2. Why does this lens make your list? The Fujifilm XF35mmF2 is a popular prime lens...

Throughout the years, Fujifilm ambassador Nathalie Boucry has managed to sustain a love affair with the Fujinon XF23mmF2. What makes this lens such an important piece of gear in her camera bag?  You shoot a lot with the Fujinon XF23mmF2, why is this your favourite lens? Here are a few...

In the first of a series of articles looking at the Fujifilm local ambassadors’ favourite glass, Andile Bhala chats about his current favourite - the XF50-140mmF2, plus the GF110mmF2 for the GFX. How is the Fujinon XF50-140mmF2.8 helping you to create images? I enjoy making pictures with this lens. The...

By Fujifilm Ambassador, Nathalie BoucryWhat you are about to read is not intended to be a technically exhaustive explanation about how images are created in low light and why noise and grain occur in photographs. The following is merely a brief and simplified explanation of why you should not be...

Donovan Matthews has been a Fujifilm shooter since day one. For our Take Ten feature, he takes us through his videography setup, tells us more about why video is his thing and shares what’s on his bucket list.Why do you love videography? To put it quite simply, an image speaks...

Hailing from Limpopo, Tebogo Mametja is a photographer aiming high. In his Take Ten feature, he shares his ten top Fujifilm images with us while chatting about the impact of photography, his favourite gear and the road ahead. Why do you love photography? I absolutely love photography because it's been...

We’ve already featured the photography side of The Garden Route Creative, now it’s time to delve into the videographer. It’s clear Ilse Greyvenstein loves videography, putting a lot of passion into especially weddings. We chatted to her about what drives her videography, her video setup and those (hopefully) just-around-the-corner bucket...

As the photography part of The Garden Route Creative, Nicky Evans is a Fujifilm native, having started her career on the X-T1. For our Take Ten feature she shares her top 10 Fujifilm images, while we chatted all things photography.Tell us more about your photography and what you would like...

The Fujifilm X-S20 brings a host of strong videography features to a decently priced device. We sent it to videographer Alex Shapiro (featured on Take Ten) for a test drive. Here are his thoughts.What were your first thoughts when unboxing the Fujifilm X-S20? My first thought was, now don't laugh, this thing...