Fujifilm South Africa

John Armstrong | www.jap.co.za | Instagram: @japblog | Facebook: @japblogJohn Armstrong is an award-winning international photographer based in Cape Town, South Africa. He is...

<p>Combining a robust, durable body with superior image quality and easy operation, the FUJIFILM X-H1 is the first camera in the series to include 5-axis 5.5 stops (*1)in-body image stabilization (IBIS), and the new Eterna Film Simulation feature, for outstanding video reproduction.</p>

<p>While working on certain shoots I made friends with 3 DJ’s (Sobs, Luke, and Lefty) and as we got to know each other, I found out they live in Masiphumelele and I live in Fish Hoek, so very close to one another, but totally different worlds. I had asked them if they would be interested in me doing a shoot with them in Masi, which they were keen....</p>

<p>I have always wanted to do a Cosplay Concept Shoot in Studio that was going to involve an exciting storyboard. The biggest challenge was which Super Hero Character would suit and from there, who would I select to cast for this production? Having said this, it actually was a “No Brainer“ because at the time the Wonder Woman Movie had just launched and I had the perfect Model, Candice Sills....</p>

<p><strong><em>This was one of my first beach shoots and the day started rather challenging as the ambient light was uncontrollable due to harsh reflections. I opted to rather wait until the light got softer and then got worried as clouds started to form! We then decided to to take a walk down to the water and I saw this beautiful soft light breaking through the clouds. My Father taught me to identify visually and expose for ambient, so shooting in HSS with the Godox AD200 single strobe, I first dialed in 1/3200 and found that the sky was burning out a little and then went to 1/4000 ISO 200 f2 using my favourite Portrait lens - Fujinon 90mm f2...</em></strong></p>

<p>This is the second article in a series about my lens usage on a specific trip to Shenzhen in China.  In the first article I gave an overview of the distribution and end the article showing the photos taken with the Fujinon 27mm pancake lens.</p>

<p>In late 2015, my wife and I explored the possibilities of opening up our first retail store for our beard grooming products, <a href="http://www.bonafidebeards.com/">Bonafide Beards</a>. The initial idea was to have a location that offered retail, production and office space. The location we chose was on the premises of Urban Grind Coffee Roasters in Parkhurst. Their shop had the wood clad look and feel that we enjoyed, and it was something that we could match up quite closely....</p>

<p><strong>John Armstrong</strong> took a look at the <strong>Fujifilm GFX 50S </strong>and gave his initial opinions by putting the camera through it's paces with a Portrait Session in <strong>Kalk Bay Harbour</strong>...</p>

<p>Last year (2016), in preparation for my trip in May to China, I decided to analyse the photos I took on previous trips so that I can consolidate and optimise my lenses for this trip. This was quite an eye opener for me and it helped me to lighting my camera bag tremendously....</p>

<p>Growing up my family was filled with carpenters, photographers and musicians. I had an interest for all of these careers yet cameras caught my eye as they just looked more interesting than tools and instruments. Something that can capture time seemed to outshine the rest. </p>