As part of Fujifilm’s celebration of ten years of the X Mount system, we’re chatting to Fujifilm users across South Africa. Cape Town-based documentary photographer Jodi Windvogel uses her photography to dismantle racial and gender-based stereotypes, telling powerful stories along the way.
Why do you love photography?
Photography enables me to speak about the world around me and helps me to talk about the things that are important to me. It is evident that photography plays a huge role in articulating notions and perceptions of the world around us, and therefore has the immense power to inform and be a catalogue for change. As a person working in the media, I feel a great responsibility to contribute to this change.
What made you switch to Fujifilm and when did this happen?
I have been using Fujifilm for as long as I have started my career as a documentary photographer, which is about seven years.
Which Fujifilm camera do you use (if not mentioned already)?
I use the Fujifilm X100V and a Fujifilm X-Pro3.
What do you love most about the camera?
I love the build quality, image quality and how compact it is. As a documentary and street photographer, Fujifilm allows me to be discreet as possible all while maintaining excellent image quality and performance.
Tell us a bit more about your photography and what you would like to achieve through this.
Photography has the power to inform and educate and make radical changes to society. In essence, photography tells stories and I feel a great responsibility to tell inclusive, candid and dynamic stories with my images.
Tell us a bit more about your photography and what you would like to achieve through this.
Photography has the power to inform and educate and make radical changes to society. In essence, photography tells stories and I feel a great responsibility to tell inclusive, candid and dynamic stories with my images.
Stories where the representation of people of colour are more than just stale stereotypes. Stories of black people that evoke responses other than pity or fear from a white audience. But rather evoke a sense of pride from a black audience. Not ignoring the injustices that people of colour face every day, but finding those moments in between and capturing that instead.
Find more of Jodi’s work here:
Website: https://www.jodiwindvogel.com/
Instagram: https://www.instagram.com/jodiwindvogel/
