Gear

<p class="" style="white-space:pre-wrap;">Fujifilm won “Good Design Award 2019” for 32 products</p><p class="" style="white-space:pre-wrap;">- The largest number of products among the awarded companies<br />- Five products including binoculars, ultrasound equipment and projector selected for “Good Design Best 100”</p>

<p class="" style="white-space:pre-wrap;">NANDOS - BOUJEE BOWL TV Commercial by Rick Joaquim (Fujifilm X-T3 Shooter)</p><p class="" style="white-space:pre-wrap;">Rick Joaquim recently shot the Nandos commercial on a combination of Fujifilm X-T3 and ARRI Alexa Mini. <br /><br />Rick had this to say about the experience: </p><p class="" style="white-space:pre-wrap;">"Embracing different Aspect Ratios and Formats for this commercial was both fun and terrifying at the same time :). </p><p class="" style="white-space:pre-wrap;">Read more.</p>

<p style="white-space: pre-wrap;">I had an early start on the road at 5 am.</p><p style="white-space: pre-wrap;">It was a 6-hour drive to the private game reserve. My excitement levels were off the charts. Not just because I was off on Safari but mostly because of the black square box with the Fujifilm logo on the back seat of my 4x4. The previous night at the launch of the Fujifilm X-H1 in Johannesburg. I had bought the X-H1.</p>

<p style="white-space: pre-wrap;">A FUJIFILM Feature gear tip on the importance and the benefits of using your camera gear.</p>

<p style="white-space: pre-wrap;">A gear tip on how to set up and use Back Button Focus and how this benefits the photographer.</p>

<p style="white-space: pre-wrap;">A FUJIFILM Feature gear tip on the importance and the benefits of using a lenshood.</p>

<p style="white-space: pre-wrap;">I often get asked when I started with photography. it is a question with many possible answers. I prefer to say photography found me when I was 5 years old. My dad had an SLR from somewhere in the 70’s which he let me hold, manually focus until the image was clear, and press the button. It was like time stood still for an eternity and that moment was cemented in my memory. from that day, I could not go anywhere without it being a visual safari of epic proportions…</p>

<p>I could tell you that I started photographing for National Geographic aged 6-and-a-half months old, in Tanzania (on horseback), armed with only bug spray and two rolls of film… But that would be a blatant lie…..</p>

<p>I grew up in Edenvale, Johannesburg (mid to deep east) - so you could say I'm middle Eastern. After I came out of an egg, my dear mom and dad couldn't decide on a name and thankfully my father - Geoffrey - talked my mom out of naming me Zeek - true story. They went with something that would read, if the title of 'Dr' was put before it. Dr Ross Maxwell it was! Unfortunately I disappointed Desne' and didn't go on to become a doctor of anything, although if I EFT you cash from my bank account, it reads the latter (truth).....</p>

<p>At the launch event all the camera’s on offer for testing were snapped up by the journalists in attendance. I was not going to miss out on photographing the motocross riders and grabbed a Fujifilm GFX that was available...</p>